I'm a brand and design director with 20 years of experience and 13 years leading the creative function at TELUS Digital — a publicly traded global enterprise operating across 30+ countries.
I build the systems that make design scale: governance frameworks, tokenized design libraries, and document architecture engineered for institutional audiences. I've directed the visual strategy for the largest tech IPO in TSX history, resolved enterprise font licensing exposure across 70,000 employees, and reduced presentation build times by 60% for a global sales team that had never used a collaborative tool in their lives.
If you need an autonomous creative partner who understands business logic, operational ROI, and zero-defect execution — let's talk
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location_on La Libertad, El Salvador | mail | call (+503) 7101 7592 | LinkedIn
About
For 13 years I was the design infrastructure at TELUS Digital — a global CX and technology company dual-listed on the NYSE and TSX. I didn't just execute the work; I built the systems, held the brand standards, and navigated the relationship between a publicly traded subsidiary and a parent company whose compliance requirements had real legal and financial teeth.
That meant directing the visual strategy for a historic tech IPO, managing three consecutive global rebrands across 20+ countries, and solving a font licensing exposure across 70,000 employees that most of the organization didn't know existed.
I'm now working independently as a fractional design leader and consultant, available for high-stakes engagements where the brief is complex and the stakes are real.
20+
Years of professional design experience
13
Years as Brand & Design Director at TELUS Digital
3
Global enterprise rebrands directed
Some of my design work
Technical Skills
Adobe Creative Cloud
Advanced proficiency in InDesign, Illustrator, Photoshop, Premiere, After Effects.
Figma
Expertise in interface design and prototyping.
AI Tools
Claude, Gemini, Adobe Firefly, Midjourney, Shutterstock AI — active production workflows, not experimental use. Spearheaded enterprise AI generative tool adoption at TELUS Digital.
Project Management Tools
Experience with Jira, ClickUp, Monday.com, Trello.
Languages
Spanish (Native), English (Advanced C2).
Technical Writing (English & Spanish)
Production of bilingual design guidelines and documentation.
InDesign Automation
GREP patterns, nested styles, JSX scripting, VBA document normalization for long-form and multi-file publishing systems.
Strategy and Leadership
Creative Direction
Visual concept leadership and brand storytelling.
Brand Strategy
Development and implementation of global brand identities.
Design Leadership
Management and mentorship of international design teams.
Cross-functional Collaboration
Alignment of design, sales, and executive teams.
Global Brand Governance
Consistency and oversight across organizations.
Design Systems
Creation of scalable systems and enforcement of accessibility standards.