I’m a graphic turned strategic creative leader. From designing editorial layouts to managing diverse teams of creatives, I’ve built a two-decade career around making complex design systems user-friendly while retaining brand consistency and impact.
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location_on La Libertad, El Salvador | mail katya.fhs@gmail.com | call (+503) 7101 7592 | LinkedIn
About
During the last thirteen years I have led three rebrands and other executive-level projects, becoming the official translator between top leadership objectives and multidisciplinary global design teams. The recently refreshed telusdigital.com is the result of a joint effort where I acted as a unifying force, ensuring the consistent application of brand guidelines while pushing the envelope for the modernization of the brand.
20+
Years combined expertise
13
Years helping develop the TELUS Digital brand
3
Rebrands managed
Putting my skills to other uses
Back in 2023 I self-published my debut novel Starseer. Most self-published authors spend thousands of dollars in design work – typesetting, cover and interior design, illustrations, etc. – but being a graphic designer with editorial experience, I ventured into the whole process of creating a marketable product, from content to packaging.
If you’re curious about the results and want to take a closer look at my illustration and editorial design skills, you can download a (free) copy here, or visit my website katyahernandez.art
